Wednesday, 22 October 2014

Impact of Technology on Audiences

Below is SlideShare presentation I have created that explains old and new media, and how it affects audiences. 


David Gauntlett's 'Web 2.0' Theory

 David Gauntlett's theory is that the change in online media has lead to more creativity in the sense that it can easily be collaborative and has a desire to be connected. 'Media 2.0' is a term that indicates the changing focus in media due to the web. As a result, audience has moved from passive to active. 
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2 comments:

  1. Mrs Mellish21 November 2014 at 06:57

    For additional marks add newspapers to old media - also research David Gauntlett's web 2.0 theory

    ReplyDelete
  2. Mrs Mellish28 December 2014 at 07:47

    Well done

    ReplyDelete

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