Analysis of Type Faces/Positioning and Movement

Typography is the style and appearance of something that is printed, i.e. text. 


Typography is important in an opening title sequence because it provides a further visual to give the audience a hint to the genre and mood of the film. 

It is also important to use a suitable font type for the type of film because every visual needs to fit together to produce the type of mood that is intended to be created. 

If a font is not fitting to the genre, the opening title sequence will look disjointed. 

Below is a YouTube clip that has been very beneficial to my research. It explains how to use fonts and gives examples of which fonts are typical of specific film subgenres.

In the opening titles to 'Insidious' (2010), the typography is red which symbolises death, danger, which is typical of the film's horror genre. The credits become distorted and disappear, which connotes the idea of the film being quite jumpy to the audience. The text is placed left to the frame, using the rule of thirds which could further add to the jumpy effect of the film, because scary subjects in the film may not be central to the frame, so this could connote this.