Convergence

Technological Convergence: the process of new technology moving to single platforms which can perform multiple media outputs that can be used to reach audiences. For example, a PlayStation 4's main function is to enable people to play games on, however, you can watch films, listen to music, browse the internet and download films and music.

Audiences can consume more than one type of media from one platform through technological convergence.

Digital projection is a form of technological convergence because films that have been produced by digital means have moved away from the 'physical' film medium that can be supplied to theatres in digital format. This lowers costs for film distributors because less work will need to be carried out to get the film on to Blu-Ray, DVD, internet trailers etc. because the film has already been converted into a digital format.

Cross Media Convergence is where a company produces more than one type of media.