Audiences and Institutions - My Audience

Below is a Scribd document I have created that explains the demographics and psychographics of my audience for my film, which is important to bear in mind when creating my OTS because it is important to film based on the type of people who are going to be watching, so it has to appeal to them. I also explain which distribution company would distribute my film.

Audiences and Institutions - My Audience

Independent vs Hollywood

Independent Films: film production resulting in a feature film that is produced mostly outside of the major film studio. 

Hollywood Films: the entertainment industries involved in producing and distributing blockbuster movies.

Some films are made independently rather than by a major film distributor studio. The Hollywood film industry is so dominant of the whole film industry because many people who want to see a new release will almost 100% of the time go to see a film in a multiplex cinema. 

Successful British films like 'Slumdog Millionaire' (2008) and the Harry Potter (2001-2011) series can only be thankful for their success due to distribution by Twentieth Century Fox. This means that the profits of these films does not all go back into the British film industry. 

Commercially successful British films, e.g. 'The Inbetweeners Movie' (2011) have higher production costs than independent films such as 'Happy Go Lucky' (2008) because the aim of the directors for these films is to gain critical success through the art of film making rather than commercial success.

Costs involved in making a Hollywood movie include:

• Budget
• Story Rights
• Screenplay
• Director
• Producers
• Cast
• Production
• Visual Effects
• Music
• Marketing

Ways of how Hollywood movies try to break-even include:

• Box Office
• DVD/Blu-Ray Sales
• Merchandising
• TV Releases

Information from: Blockbuster Economics - BBC Article. This article was useful as it has given me an insight on how expensive the Hollywood film industry is with how many costs that go into producing and distributing a film. 

Film Distribution

Below is a SlideShare presentation I have created which explains how film distribution companies work and some examples of some big ones.

Film Marketing

Below is an ExamTime flashcard set that I have created based on my own research of how films are marketed. (Please note: the flashcards are double-sided)

Film Marketing Research I gathered my research using this website, I found it useful because it was in a lot of depth which allowed me to summarise key points into my flashcard presentation.

Flash Card Deck created by Heather Larkin with ExamTime

Convergence

Technological Convergence: the process of new technology moving to single platforms which can perform multiple media outputs that can be used to reach audiences. For example, a PlayStation 4's main function is to enable people to play games on, however, you can watch films, listen to music, browse the internet and download films and music.

Audiences can consume more than one type of media from one platform through technological convergence.

Digital projection is a form of technological convergence because films that have been produced by digital means have moved away from the 'physical' film medium that can be supplied to theatres in digital format. This lowers costs for film distributors because less work will need to be carried out to get the film on to Blu-Ray, DVD, internet trailers etc. because the film has already been converted into a digital format.

Cross Media Convergence is where a company produces more than one type of media.

Synergy

Synergy: the interaction or co-operation of more than one organisation to produce a combined effect greater than the sum of their separate effects.

 

Simply, synergy means working together to achieve an objective that would not be able to be achieved independently.

 

Cross Media Convergence helps to create synergy, for example Disney, has a TV channel as well as a physical store which it sells merchandise from films as well as DVD's and CD's from their films.

 

 

Synergy helps products to sell each other, for example a film selling a computer game or soundtrack.

     

  

 

 

Above is an example of cross-media convergence from Disney's Frozen (2013). The phenomenon of the film means many copies of DVD's, the CD soundtrack and children's toys have been sold.

 

 

Film Institutions

Below is a SlideShare presentation that defines the different types of film institutions.